I’ve just had an audition for a role play gig, playing out simulations as part of training programs and I can’t help but get the feeling that I stuffed it up. That I took my eye off the ball and failed to deliver. I didn’t meet my objective in going to the audition or the objective that was asked of me in the audition. I know my stuff in this area, it’s what I do and the acting itself was fine. Yet, I lacked clarity of purpose, focus, objective. The conversation didn’t go where it could have gone. How many times have you felt that way in an interview, a presentation or a crucial conversation? That you have the credibility, information, expertise even, but it didn’t come across or the interaction didn’t turn out the way it could have. How different could it have been if you had clear purpose and no matter what was thrown your way, you kept your eye on your intention and the end goal?
For me, the objective in the scene or role play was simple; “you’re a truck driver, you’ve made a delivery, you are in a hurry and you need to get a signature from the person you have made the delivery to”. Of course, it’s never that easy and it turned out that half of what I delivered was incorrect. So, no signature, the man tells me. That’s when I lost sight of my objective. I played the rest of the scene on one level; as being in a hurry, just wanting to sort the issue and get out of there. The signature part got forgotten. So, we came to an agreement of sorts and I left. Without a signature. How rich and different the conversation could have been if I had pushed for what I wanted. Conflict, negotiation, exploring options, coming to a mutually acceptable outcome; that’s what it could have looked like and probably what they were looking for. “Did you get the signature, achieve your objective?”, I was asked afterwards. Ah, right, I totally missed it. Sure, you could argue, I flexed in the moment, went with what I was presented in the scene, why would he sign etc. Here’s hoping that’s enough for the sake of the gig, but is it really enough in effective communication, a presentation, a difficult conversation? How could it be more effective?
That brings us all the way back to objective. This is defined as purpose, aim, point, reason, goal, intention. All excellent words to describe what every presentation, or conversation, needs. It is not just about relaying information, or as someone told me recently, “you just need to know your subject matter and be passionate about it”. That’s only part of it. You need that ‘throughline’, that central theme, context, message, point, reason for being there, that backbone that everything you present is attached to. And for it to be delivered clearly. Why are you there, why is this important, why listen to you, what do you want the audience to do, how do you want them to feel, what changes because of this presentation, meeting, conversation and interaction? Knowing these things reduces your nerves and increases your confidence, hones your focus, allows you to cope with those challenges and questions. To deliver a message that the audience understands and can do something with.
Choose a strong objective. For example, ‘get that signature no matter what’, is stronger than ‘get out of there as quick as possible as you’re in a hurry’. In acting, when we study a script or scene, we explore – what do I want, how do I get it, what’s in my way, how do I get around the obstacles. I’d add to this that context is important and may have been missing in the expectations for my audition; what is wanted from me in this scene, what are you looking for, what’s the purpose of the interaction, what are the learning outcomes, what are you looking for from the participant, who is the learner, what are you ‘testing’ them on and what does success look like. All crucial components of running role plays for learning and development by the way. But that’s another article.
This focus on objective doesn’t mean that it’s all about you. You must consider the audience and their needs. How does what you say and what you are working towards, help them achieve their objectives? The goals of the business?
The same goes for coaching, difficult or crucial conversations. Yes, the conversation can go off in any direction, as we’re human and emotional, but there should be context, a clear goal, something that needs to be achieved and outcomes and actions that address clear objectives. It also must involve the other person; it’s not all one way. This is what influence is all about; facilitating behavioural change to enhance performance through clear two-way communication. Key to this is focussing on the problem, not the person, which also helps deal with conflict. And yes, you do need to flex in the moment, depending on what is presented to you. I think at least I got that bit right.
Glen Hancox is the director of Actreal, drawing upon acting practices to coach people develop sustainable personal and professional presence, to present and be present. Key to his approach is guiding people to communicate within The Inter-Personal Space, TIPS©.